Professional Permanent Cosmetics
Eyebrows ? Eyeliner ? Lip Color ? Areola ? Camouflage
Correction ? Hair Simulation ? Tattoo
Elizabeth Wallen, MA, PCA
Permanent Cosmetic Artist
Permanent makeup is about easing your life. To achieve the look you want you must be able to trust that your desires are heard, understood, and then executed.
This is your face: who will you trust with it?
What are Permanent Cosmetics?
Permanent cosmetics, also known as permanent makeup and micropigmentation, is the tattooing of pigment into the dermis or second layer of the skin for cosmetic purposes such as creating eyeliner, the look of eyebrows, and the appearance of lipcolor. Groups of tiny, solid needles are dipped in pigment and inserted millimeters into the skin to deposit pigment. The implanted pigment will heal into this layer of skin, and then becomes part of the skin.
Cosmetic micropigmentation requires follow up visits to assure that the pigment covers evenly. After the procedure, proper aftercare by the client is essential to assist the body's natural healing process and protect the area from infection. Once healed, the treated area must be maintained: protected from sun exposure through the use of a sunscreen, tanning beds must be absolutely avoided, and the area should be freshened throughout the years with periodic touch-up visits.
Does it Hurt?
The sensation of pain varies between individuals and the sensitivity of the area chosen for the procedure. Topical anesthetics can be used to subdue the sensation of pain during the procedure, and are generally most effective once the skin is broken after the micropigmentation process begins. A doctor's anesthetic injection can reduce the pain experienced during a full lip color application.
Is it Safe?
Like any cosmetic procedure, cosmetic micropigmentation carries with it risks and complications that you ought to fully consider prior to proceeding. While it is unlikely that you would encounter any problems, it is important that you make an informed decision.
Quality, meticulousness, kindness, and patience make the difference between a positive and negative experience when making changes to one’s appearance, even if they are subtle. Elizabeth addresses all procedures with a fundamental concern for the best aesthetic choice for the client’s particular features, and lifestyle. A highly-trained artist specializing in micropigmentation, Elizabeth has a particular penchant for naturalism and perfectionist detail.
Notable and distinguishable aseptic measures are utilized by Elizabeth. Only new, sterilized needles are used to implant pigment, and all other implements used in the micropigmentation process are sterilized, or high-level disinfected and barrier protected when autoclave sterilization is not possible. All procedures are performed with your comfort and safety in mind.
A complimentary consultation allows you to explore different cosmetic options, view photographs of actual procedures, and discuss color and shape choices for your particular features. It is a great opportunity to learn about the micropigmentation process in a patient, pressure-free environment. (Click to email now)
EYELINER & EYEBROWS

BEFORE without eyeliner & eyebrow treatment
AFTER with permanent cosmetic treatment
Eyeliner
Permanent eyeliner is designed to suit the client's lifestyle, ranging from the minimum of an extremely natural lash-enhancement, to the more defined or dramatic line. A lash-enhancement is the placement of pigment in the lash bed only, to create the illusion of darker, longer lashes and a more contoured eye.
Eyebrows
The creation of micropigmented eyebrows is best to conceptualize as more of a process than a single procedure. Building layer upon layer of color over a few visits allows an accurate assessment of color to be made in consideration of the skin's response to the pigment. Using a hair-stroked, multi-depth approach creates the most seamless look which best integrates with the client's natural brow.
LIP COLOR

BEFORE treatment
AFTER treatment
This woman's lips were shaped slightly fuller and then filled with a natural tone. She had an old lip liner (not work by Elizabeth) corrected that was too purple. She has only clear lip gloss on in the photo.
Lips
Permanent lip color is an excellent choice for those women who continually wear their lipstick in the same color family, and for those who wish to add fullness, definition, and symmetry to their lip line.
Other Services: Areola – Camouflage – Correction – Hairline Simulation
Skin Repigmentation, Corrective Cosmetics
Facelift scars, cleft-lip, surgical scars, and areola pigmentation after breast surgery are just a few areas that can be pigmented to resemble a previous or preferred state. Permanent makeup that is unflattering can often be lightened, and/or corrected, depending upon a number of factors including skin type.
Elizabeth Wallen, MA, PCA
Permanent Cosmetic Artist
Studio E
3001 Ocean Park Boulevard
Santa Monica, California90405
310.392-2193
310.497.4272 Direct
Call for a Complimentary Consultation
elizabethwallen@hotmail.com